“Unicorn Rising: The Anticipated Return of Consumer Tech”

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Consumer tech is bound for a comeback among unicorns, but maybe not just yetTen years after Cowboy Ventures’ founder Aileen Lee gave unicorns their nickname, she and her team are back with fresh analysis on private companies worth more than $1 billion. As the number of unicorns boomed from 39 to more than 532, Cowboy found that their very nature also changed. “The pendulum swung hard to enterprise, with 78% of unicorns today focused on B2B, the inverse of 2013,” Lee and her team member Allegra Simon wrote. But spending more than a decade in tech teaches you something: to be ready for the pendulum to swing back. Hence Cowboy’s prediction that “given the hard shift to enterprise,” we can “hope and expect more exciting consumer unicorns will be born in coming years.”

Hyundai’s Bold Bet on Hydrogen

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When was the last time you watched an automotive company wax poetic about diesel engine controllers for Class 8 trucks? It’s true that Hyundai has invested in hydrogen fuel cells for decades, but it has also been one of the more successful legacy automakers at navigating the electric transition. It’s odd that a company with so much momentum on its side would throw a hydrogen Hail Mary. But maybe Hyundai’s EV rollout isn’t going as planned. Enter hydrogen, a sector with a green aura about it, a useful distraction from more polluting realities.

Holiday Season Continues Unfazed by Crypto Hacks and Chaos

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To get a roundup of TechCrunch’s biggest and most important crypto stories delivered to your inbox every Thursday at 12 p.m. PT, subscribe here. If you’re feeling the holiday spirit this month, you probably align with millions of people out there spreading joy, love, warmth, maybe even some generosity. ZachXBT, a well-known independent crypto researcher, wrote on X that one victim had more than $600,000 in crypto drained from their account. What’s happening in web3The latest podFor this week’s episode, Jacquelyn interviewed Johann Kerbrat, the general manager of crypto at Robinhood. Johann is leading the application’s effort to expand its crypto exchange business and make digital assets more accessible to retail investors.