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Google Suggests Apple Will Be Adopting RCS by Autumn

Google Rcs Campaign
Google hints that Apple is set to support RCS by this fallGoogle briefly showed a section on the new Google Messages page claiming that Apple is set to roll out Rich Communication Services (RCS) support for iPhones this fall. This indicates that the iPhone maker is likely to extend RCS support in with the upcoming iOS 18 update. “Apple has announced it will be adopting RCS in the fall of 2024. Last November, Apple confirmed that it was working on adding support for RCS. Google’s partial reveal about the RCS compatibility timeline for iPhones comes as the U.S. Department of Justice is starting a legal battle against Apple over the Cupertino-based company’s monopolistic practices.

Possible rephrasing: Potential Impact of DOJ Lawsuit on Apple Watch

Apple Watch Series 9 Blue
The Apple Watch gets some face time in the filing, as well. The suit rightly notes that the Apple Watch is “only compatible with the iPhone” – a longstanding complaint among Android users interested in picking up what is far and away the market share leader. Apple is not, however, alone in ensuring that certain functionality only operates as stated with first-party hardware, however. The Apple Watch has historically been even more dominant in its respective category than the iPhone in the global market. Should the DOJ’s suit force the company to open Apple Watch functionality, it would not only limit watch-based iPhone sales, it would also potentially open the device up to Android users, which, in turn, could have a positive impact on sales.