membership

During Target’s investor event on Tuesday, the retail giant announced it is launching a paid membership program, Target Circle 360, on April 7 to compete with rivals Amazon and Walmart. Target Circle 360 acts as the paid version of its free loyalty program Target Circle, which has existed since 2019. Additionally, it’s renaming Target RedCard credit and debit cards to Target Circle, which will now give customers an extra 5% off purchases. However, if you have a Target Circle credit card, it will still cost $49. Walmart also sees success from its paid membership, Walmart+, which debuted in 2020 for $98/year.