Amazon Prime Video to End Local Originals Support in Africa and Middle East

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Amazon Prime Video is said to be downsizing its Africa and Middle East operations in a move that will affect teams in the two regions; according to a Variety report, the company will instead focus on European originals. Following the changes, Prime Video will stop contracting originals in Africa and Middle East markets. It’s interesting to note that Amazon Prime Video entered the African market in 2016 as part of its global expansion to over 200 countries, presenting substantial competition to Netflix’s simultaneous global launch. As the third-largest video streaming platform in Africa, Amazon Prime Video aimed to strengthen its subscriber base in emerging markets by launching localized plans. The strategy included increased investment in local production, unveiling slates of localized originals, and offering discounted Amazon Prime memberships to customers.