“Toyota’s Determined Efforts to Promote Hydrogen: Mirai Purchase Incentives Offered”
If you hurry, you can get $40,000 off a 2023 Toyota Mirai, a fuel-cell vehicle which retails for $52,000.
Toyota’s discount comes on the heels of Shell’s announcement three weeks ago that it’s closing its hydrogen filling stations in California.
Of those that remain, about a quarter are offline, according to the Hydrogen Fuel Cell Partnership.
So why are Toyota and Honda (and Hyundai and others) still so bullish on hydrogen?
If today’s hydrogen startups succeed, and if they’re able to build enough capacity to satiate industrial and shipping demand, then it might make sense to start selling fuel-cell vehicles to the masses.
