Mustang

Uncategorized

Texas Crash Fatality Occurred While Ford’s BlueCruise System Was Engaged

The driver of a Mustang Mach-E who crashed into a stationary car in Texas in February was using Ford’s hands-free driver assistance system, BlueCruise, according to data obtained by the National Transportation Safety Board. It’s the first known fatality resulting from a crash involving the use of BlueCruise, which Ford first announced in 2021. The NTSB’s announcement that BlueCruise was active during the Texas crash comes just one day after the safety board announced it’s probing a second fatal crash near Philadelphia where Ford’s driver assistance system may have been active. The NTSB released on Thursday what’s known as a preliminary report, and is still investigating the crash. NHTSA is also probing the Texas crash, according to The Wall Street Journal.

Dylan Williams
April 11, 2024

Enterprise, Startups, Transportation

“Legacy Automakers Must Embrace Startup Mentality: Ford Faces Yet Another Delay for New Electric Vehicles”

Ford announced Thursday that it’s delaying the production of two electric vehicles, a next-generation EV pickup and a three-row EV SUV. Most recently, that startup mentality was on display with the Mustang Mach-E, Ford’s all-electric crossover. The result was a crossover that has helped Ford claim second place in U.S. EV sales for several quarters in a row. And don’t forget the original Ford assembly line, which while not a product, was definitely a product of entrepreneurial thinking. Ford has excelled at those tasks: The Mustang Mach-E and the F-150 Lightning are by most accounts not just excellent EVs, but excellent vehicles overall.

Ava Patel
April 4, 2024

Uncategorized

Ford Slashes Prices on Electric Mustang Amid Decreased Demand for High-End EVs

Ford is cutting prices of its all-electric 2023 Mustang Mach-E by has much as $8,100 as the automaker attempts to rid itself of inventory and compete with Tesla and its increasingly cheaper EVs. Total market share of new EV sales has grown, reaching nearly 8% in U.S. in 2023. Ford confirmed with TechCrunch the price cuts, which are only for model year 2023 Mustang Mach-E vehicles and range between $3,100 and $8,100. “The Mustang Mach-E is America’s No.2 EV SUV in 2023 and Ford is America’s No.2 EV brand,” Ford spokesperson Marty Günsberg wrote in an emailed statement. Tesla shipped a record number of electric vehicles in the fourth quarter, which helped it reach 1.81 million deliveries in 2023.