NYC

But e-bike subscription startup Whizz sees it as an opportunity. The lack of disruption in the e-bike subscription arena could mean that Whizz is in a perfect position to get a first-mover advantage. Or it could mean that the e-bike subscription model is difficult to get right. Other consumer-facing micromobility subscriptions in NYC have come and gone, like Beyond’s e-scooter rental offering and charging infrastructure company Revel’s attempt at an e-bike subscription. His co-founders — Alex Mironov, Ksenia Proka, and Artem Serbovka — built and sold an e-bike subscription platform, Moy Device, to a private equity firm in Russia.