“Capture Memories with Lapse: $30M Investment in Innovative Retro Camera App”
Lapse has been been gaining some traction in the market — claiming millions of users, 100 million photos captured each month and a coveted, consistent top-10 ranking in the U.S. app store for photographic apps.
Now it’s announcing a new round of funding of $30 million to take its ambitions to the next level.
The company’s ethos may have an old school feel to it, but some of the mechanics of how the app operates are anything but.
Lapse has come under some scrutiny — see our story here — for how it has used growth-hacking and forced invites to expand the number of installs of its app.
(“Buh-bye, Lapse!” one of my more cranky and frustrated friends told me when I asked her to download the app to connect with me.)
