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“Unleash Your Cryptocurrency Scent with Binance’s New Perfumery, Teaming Up with Coachella and OpenSea”

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Welcome to TechCrunch Crypto, formerly known as Chain Reaction. Hello and welcome back to the TechCrunch Crypto newsletter. We discussed spot bitcoin ETFs, regulation of digital assets and what the next era for crypto could look like. This week in web3Crunching numbersAs mentioned, this week the crypto space saw all-time highs for bitcoin. In a first for Chain Reaction, we also minted this podcast on Zora’s platform, which you can check out here.

“NFTs Beyond Portraits: OpenSea and Coachella Collaborate to Showcase the Versatility of Blockchain Art”

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For instance, OpenSea has partnered with the music and arts festival conglomerate Coachella to release three NFT collections that offer both virtual and tangible real-life VIP experiences and merchandise. The partnership will eventually produce three collections offering different perks and varying tiers of exclusivity (as well as cost). There have been a lot of NFT collections announced since the term even gained adoption. OpenSea alone has over 2 million collections and 80 million NFTs on its marketplace, according to its website. But even with that much total volume, OpenSea isn’t the biggest NFT marketplace today.