owusukyereko

Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital. She said launching Maka began during the pandemic when she was in Ghana and struggled to find inclusive fashion inspiration. To address the trust element, Maka leverages videos as a means to connect users with trusted creators. Notably, the platform offers a review option, allowing customers who make purchases to share their feedback through video reviews, usually between 30 and 60 seconds long. Furthermore, creators can download their reviews from Maka and share them on other social media platforms, earning additional points for each share.