perfume

Robotics & AI

“Unleash Your Cryptocurrency Scent with Binance’s New Perfumery, Teaming Up with Coachella and OpenSea”

Welcome to TechCrunch Crypto, formerly known as Chain Reaction. Hello and welcome back to the TechCrunch Crypto newsletter. We discussed spot bitcoin ETFs, regulation of digital assets and what the next era for crypto could look like. This week in web3Crunching numbersAs mentioned, this week the crypto space saw all-time highs for bitcoin. In a first for Chain Reaction, we also minted this podcast on Zora’s platform, which you can check out here.

Ava Patel
March 7, 2024
1 Comment

Enterprise

“Baffling Move: Binance Launches Crypto Perfume to Attract Female Audience”

What does crypto smell like? To celebrate International Women’s Day, Binance launched a splashy campaign to urge women to get into crypto through the power of… fragrance. But even as more women enter the industry, the crypto sphere has struggled shake the stench of a men’s locker room. Boston Consulting Group found that only 7% of web3 founders are women, and among top crypto startups, 27% of employees are women. But the messaging gets confused such that the idea of crypto perfume can come across as patronizing moreso than funny.