perspective

Space Perspective proposes to use balloons for an exhilarating journey to the highest reaches of the skies, leaving rockets behind.

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The husband-and-wife duo departed World View in 2018; the following year, they started another balloon company, Space Perspective, this time squarely focused on ultra-high-altitude tourism. Space Perspective, which aims to commence commercial service as soon as the end of this year, is entering a nascent market: its closest competitors are Virgin Galactic and Blue Origin, which offer rides to suborbital space. There’s duration: a flight on New Shepard takes 11 minutes from lift-off to landing; Space Perspective’s will last six hours. Simultaneously, Space Perspective is working with the U.S. Coast Guard, which maintains regulatory authority over space-related activities that occur in water. One notable difference is development costs: Space Perspective has raised $77 million from investors since 2019, while Virgin Galactic has spent more than $1 billion developing its system.

“The Bold Influence of Technologists on Product Innovation”

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Product design makes innovation less daunting and increases chances for success because it is a multidisciplinary process with structures and frameworks to catalyze innovation. Before discussing the nontraditional ways technologists participate in product innovation, let’s conceptually examine innovation and product design. A progressive role for technologistsTechnologists play a strategic role in product innovation and should bring a metaphysical perspective in addition to being punctilious. Product innovation is experimental and should not always be expected to yield productive results. Technologists add value to the product design process by sharing their expertise on a technology’s characteristics.