petition

Lucid Motors is stuck in a fight over the name of its Gravity SUVLucid Motors is at risk of losing the trademark for the name of its Gravity SUV, just months before the company is supposed to start production. Google Ventures-backed EV charging company Gravity Inc. filed a “petition for cancellation” with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) in December asking for Lucid’s Gravity trademark to be revoked. “We feel very, very confident about it,” Moshe Cohen, Gravity Inc.’s CEO, said of the petition in an interview with TechCrunch. Lucid, in its answer to the petition filed last week, says that Gravity does not currently operate an EV fleet and argues that consumers would not be confused by the two different uses of the Gravity name. “[Lucid] believes that it is being and will continue to be damaged by [Gravity Inc.’s] registration,” the company writes.