“Experience the Outdoors with Rivian’s Innovative Rooftop Tent Equipped with a Movie Projector”
Rivian has a little cinematic surprise tucked in its new “treehouse” rooftop tent, one of the many accessories the automaker plans to sell alongside its next-generation R2 SUV and future R3 EVs.
The rooftop tent, which Rivian calls the treehouse, is equipped with a movie projector, which is run using power from the Rivian, Brian Gase, Rivian’s senior director of prototype and special projects, told TechCrunch during a customer event in Laguna Beach, California.
The customer event was held Thursday evening, several hours after Rivian founder and CEO RJ Scaringe unveiled the all-electric R2 SUV and the sporty R3 and R3x hatchback vehicles.
The treehouse, as Rivian has branded it, is different from the white-labeled Yakima tent designed for its flagship R1T truck.
This new treehouse product is contained in a hardshell, which then opens up into a large rooftop tent.
