“Empowering Influencers: ShopMy Secures $18.5M to Maximize Earnings through Product Promotion”
ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million.
To date, creators have earned “tens of millions in commissions” on the platform, the company tells TechCrunch.
“He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase.
Chris viewed ShopMy as the solution, a bridge that transformed how influencers share and monetize their product recommendations,” Rein explains.
Even Instagram has embraced creator marketing, launching a marketplace tool for paid partnerships in 2022.
