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Starbucks Abandons Odyssey NFT Initiative

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Update: Starbucks announced Friday that it’s discontinuing its NFT program, to “prepare for what comes next as we continue to evolve the program,” according to an FAQ page. “I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast. Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world. The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported. Subscribe to Chain Reaction on Apple Podcasts, Spotify or your favorite pod platform to hear more stories and tips from the entrepreneurs building today’s most innovative companies.

Blockchain Technology: The Solution for Identifying Deepfakes and Verifying Content Authenticity

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Two months ago, media giant Fox Corp. partnered with Polygon Labs, the team behind the Ethereum-focused layer-2 blockchain, to tackle deepfake distrust. Fox and Polygon launched Verify, a protocol that aims to protect their IP while letting consumers verify the authenticity of content. “When you put that content on chain, you can now validate that content was created by a certain individual or brand,” Blank said. This story was inspired by an episode of TechCrunch’s podcast Chain Reaction. Subscribe to Chain Reaction on Apple Podcasts, Spotify or your favorite pod platform to hear more stories and tips from the entrepreneurs building today’s most innovative companies.

“Unleash Your Cryptocurrency Scent with Binance’s New Perfumery, Teaming Up with Coachella and OpenSea”

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Welcome to TechCrunch Crypto, formerly known as Chain Reaction. Hello and welcome back to the TechCrunch Crypto newsletter. We discussed spot bitcoin ETFs, regulation of digital assets and what the next era for crypto could look like. This week in web3Crunching numbersAs mentioned, this week the crypto space saw all-time highs for bitcoin. In a first for Chain Reaction, we also minted this podcast on Zora’s platform, which you can check out here.

” Snowflake’s Chief Executive Officer Frank Slootman Resigns: The Hatred of Wall Street

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Apparently Frank Slootman, the veteran tech executive, was popular with investors, at least judging from their reaction that he will be stepping down as CEO of Snowflake. The company stock price has plunged over 24% in after hours trading on the news. Slootman came on board in 2019, taking over for veteran executive Bob Muglia, and was charged with taking the company public the following year. In fact, Fortune reported that the chief executive was making an eye popping $95 million a month at one point. Prior to coming to Snowflake, he spent six years as chairman and CEO at ServiceNow.

“Navigating Brand Loyalty: How Starbucks Odyssey’s Community Lead Embraces NFTs”

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“Brand anchors” to gated areas like reward programs are something that companies will expand upon in 2024, he said. “I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast. Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world. The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported. This never would have happened if not for web3.”The loyalty program has a five-tiered system with over 58,000 active participants at least on level one, Kaczynski said.

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