Flipkart’s Quick-Commerce Strategy in India
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It has heavily invested in its supply chain infrastructure over the years, with a particular focus on reducing delivery times for grocery items.
Quick-commerce accounts for about 40% of the online grocery delivery category, the analysts said.
“Quick commerce with a potential TAM of ~$45 billion (~7% of the grocery market of $620 billion),” they wrote.
We estimate quick-commerce GMV to grow to $6.2 billion by 2025.”Indian news outlet Entrackr first reported some of the details of Flipkart’s instant commerce play Thursday.
We constantly work towards delivering a wide range of products to customers with speed,” a Flipkart spokesperson said.