remarkably

Revealing Rivian’s Strategy for Success: A Clear Path to Survival

Rivian Next Gen R1s Mud
It created an electric pickup and an electric SUV while prepping a monster IPO. It now plans to sell an even cheaper SUV that could make Rivian a dominant EV player for years to come. These changes mean that, for the first time since the company broke stealth in 2018, Rivian’s immediate future is actually remarkably clear. Fisker is on the brink of bankruptcy after dealing with underwhelming sales of its electric SUV and myriad quality and service problems. If Rivian wants to survive long enough to ship its more affordable mass-market R2, it really needs these revamped vehicles to sell well.