retention

“Unlocking Business Success: Enhancing Customer Loyalty through Retention Experiments and Explainable AI with Subsets”

Team Yc Classic E1708948534646
Six months on from its launch, Subsets has already claimed some decent customers including the New York Times’-owned Athletic and Danish newspaper Børsen. The media businessWhile Subsets could be applied to any subscription business, it’s currently focused on the digital media vertical. Subsets allows non-technical teams to run retention “experiments” on subsets (hence the company name) of their subscriber base, to see what actions might lead a customer to staying on-board. These experiments might be a series of push notifications or email offering a subscription discount, or perhaps a free upgrade to unlock new features. Aside from lead backers Upfin and YC, Subsets’ pre-seed round included investments from a slew of institutional and angel investors including Cuesta Labs; Sandhill Markets; and Peakon founder Phillip Chambers.