“The Reincarnation of Spotify’s Live Audio Technology: Introducing the Listening Party Feature”
Spotify’s live audio app is no longer active, but the company has been using the tech to connect fans and artists better with the “Listening Party” feature.
A Listening Party is listed under the events section of an artist’s profile.
Spotify said that while typically top fans of a band receive a specific invitation, any Spotify Premium user can join the Listening Party through the listing.
Plus, each listening party has a live chat room during the event.
Now it is trying to bring parts of group listening and live audio interactions together with the Listening Party feature.
