“Google Sets Sights on Eliminating SEO-Driven Spam and Junk Pages with Latest Search Modification”

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Google today took aim at the SEO industry which has gamified search rankings to destroy the value of Google Search results. That’s about to change with the company’s latest search update, the comapny said. On Tuesday, Google announced a search quality update that will specifically focus on improving the search quality ranking of websites and will update Google Search’s spam policies. Google estimates that through this update and its prior efforts, it will be able to reduce low-quality and unoriginal content by 40%. If Google could address these problems with its search quality update, it could have a significant impact on how consumers perceive the usefulness of Google Search, which many people have become increasingly concerned about in the wake of AI advances.

AI-Driven Assistance from Amazon for Finding Perfectly Fitted Clothes While Online Shopping

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After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. With the personalized size recommendations, Amazon Fashion used AI to develop a deep learning algorithm that will help customers find their best-fitting size across a variety of styles. This system works by considering the size relationship between brands’ size systems, the product’s reviews, and the customer’s own fit preferences. With a Fit Insights Tool from Amazon Fashion, sellers are provided with an understanding of customer’s fit needs so they can improve how they communicate sizing to customers — e.g. Beyond the customer review highlights, Amazon also debuted generative AI tools to help sellers write their product descriptions and enhance their product images.

Maka: Simplifying Fashion and Beauty Shopping in Africa – Social Commerce Platform Secures $2.65M Funding

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Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital. She said launching Maka began during the pandemic when she was in Ghana and struggled to find inclusive fashion inspiration. To address the trust element, Maka leverages videos as a means to connect users with trusted creators. Notably, the platform offers a review option, allowing customers who make purchases to share their feedback through video reviews, usually between 30 and 60 seconds long. Furthermore, creators can download their reviews from Maka and share them on other social media platforms, earning additional points for each share.