“Shamba Pride: Kenyan Agtech Secures $3.7M for Expansion of Merchant Network”
Shamba Pride has since 2016 worked to enhance last-mile distribution for farm inputs and tackle price exploitation and quality issues for farmers through its merchant network dubbed digishops.
The agtech has, so far, built a network of merchants (agro-dealers) extending across 24 counties in Kenya, which represents just over half of the country.
The new funding, which includes $1.7 million equity, follows $1.1 million capital raised in 2021 from SAV and Gray Matters Capital.
“Agriculture distribution in rural communities is heavily controlled by agro-dealers who decide how farmers access inputs, services and training.
Shamba Pride sources inventory from partners such as French multinational Elephant Verve that supplies it with “climate-smart” farm inputs, which is part of the agtech’s strategy to build resilience for small-holder farmers.
