MoneyHash secures $4.5M in funding for innovative payment orchestration platform benefiting MENA merchants
The payment landscape in the Middle East and Africa (MEA) region is marked by significant fragmentation, with numerous payment providers and methods in each country, evolving regulations and diverse customer preferences.
This complexity is further compounded by challenges such as payment fraud, low checkout conversion rates, and high transaction failure rates.
Payment orchestration platforms streamline payment processes for merchants through unified payment APIs.
As merchants or companies launch their platforms, they often start by collaborating with one or two payment processing providers.
As their operations grow and expand into multiple regions, they onboard additional payment providers to meet their evolving needs.
