sip

Jonathan Winer, the co-founder and co-CEO of SIP, said that the first three data centers designed using Verrus’ architecture will be located in Arizona, California and Massachusetts. (Alongside the new business, SIP is also launching the Data Center Flexibility Initiative to bring stakeholders like energy companies, tech giants and regulators together in the meantime.) Observing the strain that data centers in particular have on the electrical grid, SIP turned its attention to those data centers themselves. Simply building more data centers, whether run by third-party data center operators or by the hyperscalers themselves, will not keep up with demand. As SIP sees it, simply adding more data centers — which has been the approach up to now — is not a sustainable approach longer term.