Smells

Sony is breaking new ground in the ongoing NFTs and content authenticity saga. While it might not strictly be termed an NFT, it resembles the core concept of these non-fungible tokens. We’re collaborating with the Associated Press and other industry leaders to create a digital birth certificate for images shot on our cameras. The technology, designed to be integrated into the camera’s hardware – starting with the new Alpha 9 Mark III camera, generates a machine-based digital signature when an image is captured. So, while Sony hasn’t literally launched an in-camera NFT, they’ve certainly created a system that mirrors the core functionality of an NFT – proving ownership and authenticity in the digital space.