“Oda, the Grocery Startup Backed by SoftBank, Shifts Focus to Norway and Sweden with Layoffs of 150 Employees”
Oda, the Norway-based online supermarket delivery startup, has confirmed layoffs of 150 jobs as it drastically scales back its expansion ambitions to focus on just two markets, its homebase and Sweden, the homebase of Mathem, an online grocery that Oda merged with last year.
Online grocery is hard — complex orders with perishable items and a multi-temperature supply chain in a highly price sensitive category,” Oda’s CEO, Chris Poad, wrote on LinkedIn last week (before the layoffs were announced).
Prior to the pandemic, Oda – founded in 2013 – carved out a place for itself as one of the strong regional players in online grocery delivery in Europe.
But by late 2022 Oda was raising $151 million at a valuation of $353 million.
Local publication e24 says Kinnevik and other existing backers Summa Equity and Verdane are expected to provide the bulk of the NOK600 million ($57 million) Oda is reportedly raising.
