UMG Expands Spotify Alliance: New Inclusion of Music Videos and Other Content Following Dispute with TikTok
The addition of music videos is included among these new features in the U.S.Spotify recently announced its plans to support music videos, saying in March it would test the option in beta in 11 select markets — which, at the time, didn’t include the U.S.
With the UMG deal, U.S. users will also have the option of watching music videos instead of just streaming audio.
To watch videos, Spotify users can access a new “Switch to Video” option from the app’s Now Playing Screen.
For instance, UMG artists will be able to share teasers of upcoming songs and users will be able to pre-save music before a new release.
By partnering with Spotify, UMG still has a way to promote its music to fans, even if its artists lose the ability to market themselves on TikTok.
