strengthen

The FTC has proposed tightening up the rules protecting kids from the surveillance economy. The updated rules would require companies to get the OK from parents before sharing data with advertisers and prohibit holding onto data for nebulous “internal operations,” among other things. “After the FTC announced it was considering revisions to the COPPA Rule, we received more than 175,000 comments,” the agency noted in a news release. Better justification for “nudges,” like push notifications to get kids to open an app or stay online. The FTC rules will have to stand for a while to come.