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Apps, Enterprise, Robotics & AI

Achieving Victory: Unveiling Locus Robotics’ Triumph Through Strategic Focus

Locus Robotics’ success is a tale of focusing on what works CEO Rick Faulk discusses the company’s new software, the state of the industry and the future of humanoids“We’re fundamentally a software company,” Locus CEO Rick Faulk says with a laugh. We look like a robot company, but we’re actually a software company.”It’s a familiar refrain from companies whose most public-facing products are hardware. That’s certainly the case with Locus, which produces the best-known AMRs (autonomous mobile robots) not made by Amazon. Former executives from the robotics startup launched their own Locus competitor, 6 River Systems. Asked whether Locus will be the company to bring that technology to the warehouse, Faulk responds, “We will.

Max Chen
March 12, 2024

Uncategorized

Hertz’s Troubled EV Rollout: Ride-Share Drivers Bear the Brunt

Hertz is selling its EVs because it botched the rollout for ride-share drivers It's a precautionary tale for how to assess new markets — and how not to introduce a new product. Hertz made a splash in 2021 when it announced that it would buy 100,000 Tesla Model 3 sedans in a little over a year. Hertz said in an SEC filing that it would be selling 20,000 of its EVs and replacing them with fossil fuel-powered vehicles. After Hertz started buying EVs, it directed most of them to Uber drivers. Uber drivers also rented the cars for longer periods of time, Hertz said, meaning that fewer employees were needed to support a given number of vehicles.