Implementing Efforts to Strengthen the Financial Performance of Consumer Tech Investors: A Shift towards Unit Economics Improvement
A slew of consumer tech and companies focused on consumer packaged goods (CPG) have gobbled up venture capital in the past year.
Keychain, Harmonya, Highlight, Ramani, SupplyPike, Vividly and Turing Labs, just to name a few, captured investor attention for their technologies.
That’s because consumers’ tastes constantly change, grocery shelf space is finite and e-commerce takes finesse to cut through the noise.
But why are investors so interested in consumer tech and CPG as an opportunity now?
Oreo is going to need to know whether Oreo A or Oreo B tastes better, and that’s not something that generative AI can spit out.
