Tencent’s Popular Game “Honor of Kings” Targets Expansion into MENA Region
Honor of Kings, Tencent’s massively popular mobile game, has its eye set on the international market in 2024.
In part thanks to its success with loot boxes, Honor of Kings has been an enormous financial success for Tencent.
It was the world’s second-highest-grossing mobile game in December, trailing only after Monopoly Go!, according to market research firm Sensor Tower.
As of February 6, Honor of Kings had amassed over 2 million pre-registrations across MENA, Eastern Europe and South Asia.
With its flourishing gaming population, the MENA region will be an important test for Honor of Kings’ second try at global expansion.
