topsort

Removing the Creep Factor: Topsort’s Contribution to Subtle E-commerce Advertising

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The company raised $8 million in seed funding in 2022 to value the company at $110 million. Topsort develops retail media technology for small businesses to use auctions as a way to create effective advertising. When they start a campaign, customers can add items like sponsored listings, banner ads and video ads. They then control how the ads are shown, how to measure ad quality and relevance, and who can launch campaigns. Today, Topsort is used by marketplaces in 35 countries by the likes of Poshmark and Youtravel.me.