tracked

Now the EU is asking questions about Meta’s ‘pay or be tracked’ consent modelMeta’s controversial pay or be tracked ‘consent’ choice for users the European Union is facing questions from the European Commission. Meta’s ad-free subscription is controversial because under EU data protection law consent must be informed, specific and freely given if it’s to be valid. Now the EU itself is stepping in with an RFI under the DSA, the bloc’s recently updated ecommerce rulebook. In follow-up questions last month, the MEPs criticized internal market commissioner, Thierry Breton, for what they couched as “inadequate answers” — repeating their ask for a clear verdict on Meta’s ‘pay or consent’ model. We also reached out to Ireland’s DPC for an update on its review of Meta’s consent or pay model — which has been ongoing for around six months.