Yahoo Acquires Artifact: The AI-Powered News Startup by Instagram’s Co-Founders
Yahoo is acquiring Artifact, the AI-powered news app from Instagram’s co-founders Kevin Systrom and Mike Krieger, the company announced on Tuesday.
Artifact will no longer operate as a standalone app, and its proprietary AI-powered personalization technology will be integrated across Yahoo, including the Yahoo News app in the coming months.
Although Artifact started off as a simple news app, the end result seemed more like a Twitter replacement.
Artifact’s technology surfaces content users want to see and becomes more attuned to their interests over time.
As a result, users receive a personalized feed of news stories that they want to read.