“Reddit Unveils User-Like Ad Format for a Seamless Experience”
Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
The new ad format, called free-form ads, is designed to feel similar to the content that users share with each other in order to help advertisers get maximum engagement.
Although the new format may be enticing to advertisers, ads that look like regular posts may not be a welcome addition for users.
The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.
Similar to other ads on Reddit, users will be able to differentiate between free-form ads and regular posts through a “Promoted” label displayed next to the company’s name on a post.
