ultrahuman

Enterprise

Selling Oura Products on Amazon

Smart fitness ring maker Oura announced a partnership with Amazon today to sell its products through the e-commerce site. The Heritage ring starts from $299 and the Horizon ring starts from $399. The most distinctive difference between the two is that Heritage rings have a flat top and Horizon rings don’t have that. Since Oura launched the Oura Ring 3, India-based startup Ultrahuman released two rings including Ultrahuman Air last year. Last year, Oura launched the Circles feature to encourage users to share their stats with friends and family.

Kira Kim
March 7, 2024

Gadgets, Hardware

Ultrahuman Introduces Revolutionary Smart Ring Tracker for Enhanced Household Wellness

Indian wearable startup Ultrahuman is getting into the smart home game. By capturing more data-points it can link to its smart ring users, Ultrahuman may be able to improve the accuracy of its algorithms — to give its personalized advice an edge over rivals. The same is true with the Ultrahuman Home: There’s no subscription required for the service; just a one-off hardware purchase. Since the launch of the Ultrahuman Ring Air, its sleeker second gen smart ring which we reviewed last summer, momentum has been growing, with sales exceeding 10,000 units last month, per Kumar. There is also a hardware button on the device that will let users switch off the mic when they wish.