“Simple Payment Solutions for Smaller Merchants: Flatpay Raises $47M”
In one of the latest developments, Danish company Flatpay, which builds payment solutions for small and medium physical merchants like shops, restaurants and salons, has raised €45 million ($47 million) led by Dawn Capital.
Founded in 2022, Flatpay currently has just 7,000 customers across its current footprint of Denmark, Finland and Germany.
Perhaps most interestingly, on the sales side, despite its focus on streamlined technology, Flatpay only sells via live sales visits.
No online sales (although there are specialists who will help arrange those in-person sales visits and handle support), no virtual visits, and no plans to introduce either.
And the only way they could understand the products really well was by the company paring down the products themselves.
