EU Privacy Protection: Groups Urge Meta to Abandon ‘Consent or Payment’ Strategy
![Meta Brands Glitch](https://techgroundnews.com/wp-content/uploads/sites/4/2024/04/meta-brands-glitch-768x432.jpg)
Additionally, in a notable step last month, the European Union opened a formal investigation into whether Meta’s tactic breaches obligations that apply to Facebook and Instagram under the competition-focused Digital Markets Act (DMA).
The Board’s opinion on “consent or pay” is expected to provide guidance on how the EU’s General Data Protection Regulation (GDPR) should be applied in this area.
It’s worth noting the Board’s opinion will look at “consent or pay” generally, rather than specifically investigating Meta’s deployment.
Nor is Meta the only service provider pushing “consent or pay” on users.
“However, the current ‘Consent or Pay’ model sets in stone a coercive dynamic, leaving users without an actual choice.