The capital, which brings total funding raised by the startup to $6.2 million, will enable it to serve more brands.
For diverse brands in particular, there are a lot of economic hurdles that these groups face, which makes it even harder for them to access capital.
Its other offering is a labor marketplace for brands not in a position to hire full-time teams but require talent occasionally.
Its community of brands recommends the talent or manufacturer, who are listed on the marketplace after several stages of vetting.
Brands gain access to the labor marketplace, capital and other resources, upon signing up (at a cost) on the startup’s main product, the B2B marketplace and SaaS product.
Qogita – a two-sided ecommerce wholesale marketplace aimed at retailers largely in the health and beauty sectors – has raised €80 million ($86 million) in a Series B round led by London’s Dawn Capital and Accel.
Targeting SME e-commerce retailers businesses that want to deal with a more ‘all-in-one’ wholesale platform, Qogita is not dissimilar to Faire.com in the US (which has raised $1.7 billion to date) and Ankorstore out of France (which has raised €365 million).
In a statement, Norman Fiore, General Partner at Dawn Capital, said: “It is remarkable how complex and completely opaque product procurement still is for small and medium-sized businesses targeting the $6 trillion e-commerce market.
Qogita has built an all-in-one platform to address the entire wholesale procurement process.”Luca Bocchio, Partner at Accel, also added: “The B2B wholesale market in Europe is huge, but also fragmented and complex.
And in April, Ankorstore launched a new membership programme for independent retailers in Europe, removing minimum checkout amounts and waiving heavy/fragile shipping fees, plus a 90 day BNPL offer.
