The Resurgence of Enterprise SaaS Investments in Unlikely Places
Thus, SaaS startups are not category-specific, instead sharing a business model approach more than any particular industry focus.
Among myriad SaaS startups, those focused on selling to business clients — a group often called enterprise SaaS — are a magnet for venture capital.
Since then, investment into enterprise SaaS startups has slowed.
Enterprise SaaS startups raised $21.9 billion, $45.0 billion, $55.1 billion and $58.3 billion in 2017, 2018, 2019 and 2020, respectively.
Perhaps a rate cut or two and a strong enterprise IPO are the tonic required to really reignite venture investment into enterprise SaaS.