Growth marketing is the key to driving new customers and engaging existing ones. It’s essential for any startup that wants to succeed.
I’m a growth marketer with 10 years of experience, and I can confidently say that the best way to learn is through doing.
Don’t feel you have to rush into working at a Series A startup or in growth marketing for a large corporation. Here are five simple steps on how to teach yourself growth marketing:
Part 2 of my 5-part series teaches you how to create a paid acquisition channel that drives online traffic and, ultimately, conversions (purchases) for a direct-to-consumer athletic supplement brand.
Picking a paid acquisition channel
When you start thinking about optimizing your ads, metrics like CTR, CVR and CPM will help separate the winners from the losers.
Analyzing metrics like CTR, CVR and CPM can help you optimize your ads and determine which ones are succeeding.
Given the premium quality of your products, it’s essential to use paid acquisition to spread awareness and generate interest. This will help ensure more people discover them on your website.
When selecting a paid acquisition channel, consider your target demographic: Where do they spend their time online? Are they on TikTok or LinkedIn? Knowing this will make launching the right channel easy.
If your target audience is active on multiple acquisition channels, consider using Facebook and Google as your first. These two are the industry’s dominant paid acquisition platforms, and a great way to learn about managing paid social media & search channels.
