Tracksuit is a startup that wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. Tracksuit offers customers the ability to track key aspects of their brands, such as online and offline visibility, sentiment analysis, and competitor analysis. Traditional market research companies can be expensive for smaller businesses, but Tracksuit aims to lower these costs while providing the same quality of information.
Tracksuit, a startup that provides market research and brand tracking services for smaller businesses, is working to change that. The company has developed a unique platform that makes it easy for small business owners to access data-driven insights about their markets. This information can help companies create strategies and make informed decisions about their businesses.
Tracksuit is a new, affordable way to access insights from your data. With Tracksuit, you can see what people are doing and how they are feeling in real-time. This helps you make better decisions about how to operate your business.
Herbert believes that the Tracksuit’s user-friendly dashboard will make it easier than ever for companies to measure brand awareness, consideration, preference, and usage. By comparison, current methods can be very expensive and difficult to manage. He estimates that the Tracksuit’s 10x cheaper subscription fee will make it a popular choice among businesses of all sizes.
Tracksuit believes that its data-driven insights can help brands better understand their consumers and grow their businesses. The company’s software tracks insights for more than 1,300 brands across New Zealand, Australia, the United Kingdom, and, most recently, the United States. With plans to expand into the U.S., Tracksuit expects to make significant gains in knowledge about American consumers.
The round of investment led by Blackbird saw participation from a range of leading investors, including Shasta Ventures, Icehouse Ventures, Ascential and brand consultant Mark Ritson. The company aims to provide tools for both small businesses and entrepreneurs to grow their businesses online, through its suite of subscription-based products. This new round of funding will be used to accelerate the development of the company’s existing product offerings as well as develop new ones.
One of the many benefits that come with being a Tracksuit customer is that you can trust the brand to have your best interests in mind. By using Tracksuit’s brand health tool, businesses can more easily measure and improve their brand’s overall health, which ultimately leads to better consumer experiences and increased sales.
Herbert believes that communication between brands and their audiences is essential for a successful relationship. To create a common language for evaluating, understanding and communicating the value of brands, Herbert is working on developing a standard. This would help eliminate confusion and ultimately lead to more positive relationships between companies and their customers.
Herbert believes his startup, PlayHUD, can help mid-sized consumer brands grow faster by providing better insights into the behavior of their customers. The company currently has clients in the food and beverage, FMCG (fast-moving consumer goods), retail, direct-to-consumer and financial services sectors.
Based on Herbert’s comments, it seems that the company is focusing more on building relationships with their customers and creating long-term growth through creative marketing. This shift in approach likely speaks to the current trend of consumer businesses abandoning traditional methodologies in favor of innovative strategies.
With the help of Tracksuit, a well-known global brand can gain an understanding of its target customers around the globe. By surveying these customers in different areas and throughout different time periods, Tracksuit can compile a detailed understanding of what drives customer sentiment and how it changes over time
“Tracksuit represents a slice of underground music that is often times left unnoticed. This particular genre of music is usually characterized by slower, more atmospheric tracks that focus on emotion and
Tracksuit’s “unprompted imagery” feature gives brands a visual representation of the words that come to mind when consumers think about their brand. It can be used to track how well the brand is performing against its strategic pillars and how well its comms and advertising are shifting the needle on those perceptions and attributes for the consumer.
It’s no secret that increased awareness is a fundamental part of successful marketing. For example, one study found that 97% of consumers say they are more likely to try a product or service if they are aware it exists. Similarly, according to an American Express survey , 87% of respondents said they would be more likely to recommend a product or service if they knew about it first. In light of these findings, it’s clear that brands must increase awareness in order to stimulate consideration and ultimately purchase behavior.
Izzy’s advice provides helpful insights into how brands can achieve this goal. For instance, as Izzy points out, increasing brand visibility can help introduce products and services to new audiences and generate word-of-mouth buzz which will ultimately lead to increased sales. Additionally, she observes that building a strong social media presence can help brands connect with customers directly and share content which is relevant and engaging . In
There is an opportunity to grow by focusing on creating unique content that can appeal to a wider audience. By doing this, you will be able to build a more loyal and engaged customer base who will return again and again.
