It’s unclear how far Microsoft has gotten into actually placing ads in the responses given by its new search agent, Bing Chat. While these sponsored responses are clearly labeled as such, it does make one question how far we’ve really come from the old model of ads on search engines. Microsoft may be exploring a more invasive advertising model, where ads are inserted directly into user conversations. This could have a serious impact on the way we search and browse online, and raises many questions about privacy and censorship.
Nobody should be too surprised by the news that Microsoft is experimenting with artificial intelligence in its chatbots. After all, the technology has been around for quite some time now, and companies like Amazon and Facebook have been using it in a variety of ways. What is interesting, however, is that Microsoft is doing this in a way that takes advantage of its Bing search engine. This means that people who are looking for information about chatbots will be able to find it right on Bing’s website. It’s not clear yet whether or not this will become standard practice, but it’s an interesting development nonetheless.
We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners. As we look to continue to evolve the model together, we shared some early ideas we’re exploring including:
• An expanded hover experience where hovering over a link from a publisher will display more links from that publisher giving the user more ways to engage and driving more traffic to the publisher’s website.
• For our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content beside the chat answer helping to drive more user engagement with the content on Microsoft Start where we share the ad revenue with the partner. We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.
Publishers using Microsoft Start can expect additional enhancements in the future including a richer hover experience and ads in chat to share ad revenue. This will make it easier for publishers to create engaging content and drive more traffic to their websites.
There have been reports of ads on Facebook that are designed to deliberately mislead users into thinking they are seeing posts from friends. The ads, which appear to be sponsored content, typically include a caption featuring a friend’s profile picture and name. However, the ad advertises a post made by the advertiser instead of the user’s own content.
Many people who see these ads believe that their friends are posting them, leading some to believe that
Bing Chat now has Ads!
It’s going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.
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— Deedy (@debarghya_das) March 29, 2023
The newest feature in Bing Chat is ads. Users can interact with the ads either by clicking on them or typing into the chat box. It
As language models develop, it is likely that the unit economics of ads will change. Ads will become more effective as they are able to better personalize content for each individual. This could have a negative impact on search advertising, as less budget will be available for links and text ads.
Pirates love the chasing of treasure, but when it comes to their own treasure, they’re often a bit lax. Some pirates loosen their grip on personal treasure in
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Apple’s Advertising Policies and Guidelines have been shrouded in mystery up until now, but it seems that Apple are planning to start enabling advertising on their products starting with the upcoming launch of their new product, the iPhone 6 and 6 Plus. Although this is only a sign of things to come, it will be interesting to see how Apple sells their products without relying solely on customer’s wallet size.
Exactly how search engines will generate revenue in the future is still up for debate, but some propose that they should change their business models to include sponsorship of answers and off-page activities. Sponsored content would give search engines an injection of cash while also helping to promote relevant content. Off-page activities, such as restaurant reviews and product comparisons, could be monetized by displaying advertisements on the pages where they are featured.
It’s not clear from the text what TrueCar is actually sponsoring–selling cars or being a reference/price checking site. That said, their prices for new Hondas seem to be significantly higher than the ones available at Honda, which suggests that they’re either being paid to rank higher on Bing than other car comparitives like Autotrader and Cars.com, or that Microsoft is working with TrueCar in some way. It’s possible for the user to request non-sponsored results if they desire, but it would still be interesting to know more about what TrueCar is involved in here.
It’s not to say that there is anything nefarious going on. But generally speaking, the user should understand what is being advertised. We have learned how to parse search results: ads usually have a little box around them and are at the top of the pile. You don’t have to like it, but you do need to understand it – by understanding it you can more intelligently engage (or disengage) with them.
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This trend could have serious implications for the advertising industry — and more generally for the way we interact with digital content. If ads can no longer be predicted or blocked using current tools, then advertisers could face a problem of lost revenue. Additionally, chatbots may no longer function as useful customer service channels if they are unable to parse valid ads from invalid ones. In short, this development is likely to have far-reaching consequences on how we use technology and internet services in the future.
Ads on the internet may be annoying and intrusive, but they’re also crucial to financing the web’s growth. One new form of advertising that could potentially change all of that is stealth advertising. Stealth ads are small pieces of content that reside on websites without being noticeable or intrusive. They can be hidden in banners, text links, and even buttons seamlessly integrating with the site’s design.
Although stealth advertising is still in its early stages, it has the potential to be much more subtle and subversive than traditional ads. With less attention paid to them, stealth ads could potentially reach a wider audience without disturbing them or infringing on their privacy. If executed correctly, they could one day lead to a loss of revenue for traditional ad networks while simultaneously benefiting websites financially and increasing user engagement overall
People generally have a distrust of chatbots because it’s hard to tell whether they are being truthful or not. However, companies could alleviate this concern by having separate ad tiers for bot-generated content and those that are real. This way people can differentiate between what is paid promotion and genuinely helpful content. Additionally, Bot developers should be transparent about how their software works so that consumers know what to expect.
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It would be nice to see a little more thought put into how advertising can better be integrated into language models so that they are more accurately predicting what people might want to buy. For example, Google and otherlanguage modeling firms have been able to develop models that can accurately predict the words people might type in an online search engine query, but these same tools could also be used to predict the products people might want to buy. This could involve combining information from social media posts with linguistic data about specific products or brands in order to create a model that is more accurate than simply using word frequencies as a predictor of purchase intentions.
Changing the company’s model is a big change, and it might not be the best solution. Going with it could lead to distrust and skepticism from employees. It’s important for the company to come up with a unique solution that will benefit everyone involved.
