Design and brandingconscious consumers are looking for products that are good for their bodies andCure is poised to meet this demand with its functional hydration products. The brand has seen exponential growth in recent years, having nearly quadrupled its retail presence from 2021. This Series A funding will help them solidify their leadership position in this space and close the loop on their goal to become one of the top hydration brands in the world.
The founder and CEO of TechGround told us that their company, which specializes in creating functional drink mixes, has seen a huge increase in sales in the past twelve months. The company has found success by catering to a specific audience: those who enjoy consuming healthy beverages instead of traditional sugary drinks. By specializing in this niche market, TechGround is able to remain competitive and continue to grow its business.
Cities around the world are turning to green policies in order to decrease the amount of CO2 being emitted into the atmosphere and improve their quality of life. Product designers are starting to take notice, changing their products in order to reduce waste and impact. With consumer behavior being a key factor in this change, it is evident that more environmentally-friendly products will continue to be popular.
There seems to be a renewed focus on hydration as a keynutrient, with new products and formulations hitting the market at an increasing rate. While this is not a new concept, consumers looking for healthier options have, in turn, created a more competitive landscape in recent years. Some of the earliest contenders for health-focused hydration products included vegan coconut water, alkaline water ionizers and electrolyte-rich sports drinks. Today’s shelves are crowded with options that fall into several different categories: lifestyle beverages like smoothies or juices that pack hydrating fruits and veggies; specialized waters like detox waters or hemp waters;
Picasso thinks that Cure is the only female-founded electrolyte brand and considers its biggest competitor to be Liquid I.V., which was acquired by Unilever in 2020. She also said that legacy players are doing well as lots of new players have entered the market in the past few years. Some of those other functional beverage startups are also venture-backed, such as Hydrant, Olipop, Poppi and The Ryl Company in tea.
Lauren Picasso is the founder and CEO of Cure, a global non-profit organization that strives to create a world without cancer. Born with a genetic mutation that put her at risk for developing the disease, Picasso has dedicated her life to fighting
Cure’s rebranding in 2022 emphasized the use of whole, natural ingredients in its drink mix, which customers found more appealing compared to competitors whose drinks relied on artificial ingredients. While other drink mix companies continue to use synthetic and artificial ingredients, Cure stands out by using coconut water powder and pink Himalayan salt instead. This dedication to quality has helped the company grow significantly over the past few years, and it is expected to continue doing so in the future.
Picasso’s new plant-based drink, Liquid I.V., is an attempt to draw in a different set of consumers than their competitors by focusing on the quality of their ingredients. With a clear difference in quality, Liquid I.V. is popular with female health conscious consumers who are looking for alternatives to traditional medications and supplements.
Cure’s explosive growth is no accident–the company’s unique model allows it to provide customers with high-quality products at an affordable price. With a strong retail footprint and continued innovation, Cure will continue to be a top retailer in the future.
poor news for fans of citrus-flavored sparkling water, as Coca-Cola announced this week that it will stop producing Dasani and Odwalla brands in 2020. The company cited a decline in consumer demand for the drinks, which are now primarily sold in grocery stores rather than convenience stores or drugstores. Fans of the former brands will have to find another way to quench their thirst or switch to non-Coca Cola products.
Cure’s e-commerce presence is growing rapidly, despite only having nine employees. This success likely comes from the company’s focus on offering high-quality products at competitive prices.
As the only FDA-cleared software for early detection of cancer, Cure’s machine learning technology is set to make a significant impact on the healthcare field. The company is already monetizing its flagship product through subscription and diagnostic services, but is looking to further expand its reach into mainstream markets such as early detection and treatment options for other diseases.
Leading up to the Series A, Picasso and his team worked meticulously to build a successful company. By the end of the funding round they had achieve their goal of profitability by 2024, and continue to grow at an impressive rate.
based on the Cure hydration mix, people can now flavor their water with a variety of different flavors. This not only makes drinking more enjoyable, but it can also keep people more hydrated throughout the day. Since there are so
The investment by Lerer Hippeau and other new and existing investors marks a return to the forefront of the Dutch capital market for Cure, which was previously backed by Simple Food Ventures. The company is known for its proprietary digital platform that allows customers to order food directly from participating restaurants, all without having to leave their homes or download an app.
Cure has a longstanding tradition of offering high-quality, 102-percent pure essential oils that are certified organic and coldpressed. With this new capital, the company plans to invest in faster retail expansion, growing its leadership team, acquiring new customers and developing new products. One product that Cure is especially excited about is a bulk jar option that subscriber customers have been requesting.
The leadership team at HelloFresh is impressive, with the addition of Laura Kendrick and Stacey Gillespie. Both executives have extensive experience in marketing and innovation, which will be valuable as the company scale distribution and overall revenue.
Picasso’s and Cure’s goal is to bring awareness of their products to a much wider audience. Influencer marketing has been successful in accomplishing this, but they feel that Kendrick will be the perfect spokesmodel for their product. He is knowledgable about the brand and the products it produces, and he can help promote them effectively to a wide audience. Additionally, Gillespie will be responsible for developing new products based on customer feedback and expanding Picasso into other functional categories such as energy and health. This combination of experience, expertise, and marketability makes them well-equipped to succeed in today’s competitive marketplace.
Picasso and Stacey have brought a wealth of experience to their new position. Their dedication to the company’s brand strategy will help it reach new heights.
Recently, Cure announced that it plans to expand its reach into new retailers while also doubling its footprint in CVS. This move signals the company’s continued dedication to providing high-quality products at an affordable price point. Additionally, this expansion could result in the release of some new and innovative products within the next year or so.
The upcoming years will be eventful for retailer, Sears. The company has a lot of retail expansion planned, so they will need to focus on executing their plans well in order to be successful. In order to do this, they will need a marketing playbook that can take them from door-to-door successfully.
