The company has undeniably succeeded in its goals of becoming the top wearable maker. However, there have been many challenges along the way. For instance, competitors such as Apple and Amazon continue to make large investments in the smart ring market, effectively cutting into Oura’s market share. Additionally, Oura has had some manufacturing hiccups that have caused customer delays. Even so, Oura remains one of the most promising hardware companies on the scene today.
By partnering with some of the world’s leading sports leagues, the company hoped to increase awareness and ultimately create a product that would help prevent COVID incidents. However, with the rollout of its premium service, many customers were left feeling frustrated by what they felt was an overstepping of boundaries.
Best Buy is the latest company to partner with bluetooth speaker powerhouse Jawbone, following in the footsteps of Apple and Samsung. The ring will now be available at 850 Best Buy locations across the United States. With this new partnership, Jawbone hopes to bring its popular product line to more consumers and legitimize Bluetooth as a viable audio option.
Oura is a startup that produces fitness trackers and has announced that it is partnering with Best Buy to bring its technology to the mainstream. This partnership marks a significant shift for the company as it continues to grow and expand into new markets. Best Buy will provide an in-store experience for Oura customers, as well as an online presence where they can order and purchase their devices.
If you’re looking for a wearable that is more personal and intimate than your standard consumer electronics, then the in-person experience is important. Try something on before making a large investment, as this will give you a better idea of what size and style will be best for you. Plus, it’s fun to explore different styles and find the one that feels comfortable and looks good.
The Best Buy deal is definitely the best option if you’re looking to get your hands on an iPhone. Not only does it include a huge discount, but it also has the added benefit of being available in a variety of locations. Oura is a good second choice if you can’t find an iPhone at Best Buy, but don’t want to break the bank.