At CES 2024, the world-renowned exhibition for innovative technology, French startup Neoplants is captivating attendees with their latest progress on their bio-engineered houseplants designed to purify the air in our homes. According to the company, just one of their plants can replace the equivalent of 20 “regular” houseplants in the amount of pollutants it removes from the air.
Established in 2018, Neoplants has already raised a significant amount of funding, totaling $20 million, from notable investors such as True Ventures, Heartcore, Entrepreneur First, and Collaborative Fund. And their hard work has paid off, as the company has conducted extensive research and gathered compelling data on the effectiveness of their green companions in improving indoor air quality.
The charts and graphs presented by Neoplants demonstrate their plants’ potential to revolutionize the way we approach sustainability and air purity in our living and work spaces. Not to mention, they are far more aesthetically pleasing compared to even the most well-designed air purifiers on the market.
But the real game-changer for Neoplants is their focus on addressing the issue of volatile organic compounds (VOCs) that can pose serious health risks in our daily environments. Utilizing synthetic biology, their high-tech houseplant, the Neo P1, outperforms traditional houseplants, such as the ominous-sounding “devil’s vine” (Epipremnum aureum), in its ability to eliminate substances like formaldehyde and toluene, both common VOCs found in households.
The company boasts that their plants are 20 times more efficient at purifying the air compared to their non-modified counterparts. This impressive claim is backed up by their dedicated research and development in the field of biotechnology.
And amidst the sea of flashy LED displays and AI-powered gadgets at CES, it’s refreshing to have a conversation with Neoplants’ founder about a humble houseplant. It’s a reminder that technology takes on many forms, and these green initiatives should not be overlooked in favor of the latest gadgets. Plus, it’s clear that the market for air-purifying plants is ever-growing and shows no signs of slowing down. Ahem.
