“BoAt, Prominent Indian Audio Brand, Launches Investigation into Alleged Customer Data Breach”

India’s largest audio and wearables brand BoAt is investigating a possible data breach after hackers advertised a cache of alleged customer data online. A sample of alleged customer data was uploaded on a known cybercrime forum, which includes full names, phone numbers, email addresses, mailing addresses and order numbers. In a statement emailed to TechCrunch, BoAt said it was investigating the matter but did not disclose specifics. At BoAt, safeguarding customer data is our top priority,” the company said. The brand, however, postponed its public listing plans later, after seeing a slowdown in the public market.

BoAt, India’s leading brand in the world of audio and wearables, is currently investigating a potential data breach after hackers advertised a stash of alleged customer data on the internet. This revelation has raised concerns for the company and its customers alike.

“A sample of alleged customer data has surfaced on a well-known cybercrime forum. The information includes full names, phone numbers, email addresses, mailing addresses, and order numbers. Upon our review, a portion of the data appears to be authentic based on cross-checks with exposed phone numbers.”

The hacker responsible for the breach claims that it took place in March, compromising the data of over 7.5 million BoAt customers. This news has raised alarm bells and prompted the brand to take immediate action.

In a statement given to TechCrunch, BoAt confirmed that they are actively investigating the matter and taking necessary steps to address the situation. However, they have not disclosed any further details at this time.

“We at BoAt are aware of the recent claims regarding a potential data leak involving customer information. As a company, we take these allegations seriously, and our top priority is to safeguard our customers’ sensitive data. We have launched a comprehensive investigation into this matter and will keep our customers informed as we learn more.”

Upon further inspection, the leaked data also includes references to Shopify, a popular e-commerce platform. Indian media outlet Athenil reported that the hackers claimed to have gained access to the data by using stolen credentials from BoAt’s systems.

BoAt, with investors like Warburg Pincus and South Lake Investment, dominates the Indian market for wireless earbuds with a whopping 34% market share, according to IDC. It also leads the wearable market in India, with a share of 26%.

In 2022, BoAt filed for its IPO in hopes of raising up to $266 million, after being valued at $300 million in its Series B round of funding. However, due to a slowdown in the public market, the brand decided to postpone its listing plans for the time being.