Truth Social, the social media platform owned by Donald Trump’s media company, Trump Media & Technology Group (TMTG), is not content with just providing a space for users to express their views and share content. The platform has recently announced its plans to launch a live TV streaming service that will offer a diverse range of programming, including news networks, religious channels, and other content that has been cancelled or suppressed on other platforms.
The news of Truth Social’s new venture was announced through a press release in which TMTG stated, “We aim to provide a permanent home for high-quality news and entertainment that often face discrimination on other channels and content delivery services.” The service will also feature family-friendly content, such as films and documentaries, making it a one-stop destination for both news and entertainment.
The streaming service will be launched in three phases. The first phase will see the release of Truth Social’s CDN (content delivery network) for streaming on the platform’s app for Android, iOS, and the web. This will be followed by the launch of over-the-top (OTT) streaming apps for mobile phones, tablets, and other devices in the second phase. The final phase will see the release of a TV streaming app, making it accessible to users on all screens.
In a press release, TMTG CEO Devin Nunes expressed excitement, saying, “We’re thrilled to enter the next phase for Truth Social. With our streaming content, our aim is to stand as a voice for the silenced and provide a platform for diverse perspectives.” The company also mentioned that they have been testing the streaming service on their web and iOS platforms for the past six months in the research and development phase.
The announcement comes at a time when another social media site, Elon Musk’s X, is working towards transforming into a video-first, free-speech platform. While the social network currently features original shows hosted by Tulsi Gabbard and Jim Rome, it also faced some controversy when Musk canceled a talk show deal with former CNN anchor Don Lemon after their first episode together.
Truth Social made headlines last month when it went public after shareholders approved a merger with Digital World Acquisition, a special purpose acquisition company (SPAC). However, the company’s stock struggled this week after they announced plans to sell more shares to raise funds. Despite being valued at billions of dollars, TMTG has reportedly suffered a net loss of around $49 million in 2023 and generated only $4 million in revenue.
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