But confirming the source of the alleged data theft has proven inconclusive, such is the nature of the data broker industry, which gobbles up individuals’ personal data from disparate sources with little to no quality control.
But this alleged breach of a data broker appears to be an outlier, in part because some of the data appears genuine and some already verified.
The proliferation and commoditization of personal data across the data broker industry also makes it more challenging to identify the source of data leaks.
And even if this particular data breach remains unsolved, it shows once more that the data broker industry is out of control and poses real privacy issues to ordinary people.
We couldn’t definitively solve the mystery of this data breach, but there was enough there to detail our verification efforts.
India’s largest audio and wearables brand BoAt is investigating a possible data breach after hackers advertised a cache of alleged customer data online.
A sample of alleged customer data was uploaded on a known cybercrime forum, which includes full names, phone numbers, email addresses, mailing addresses and order numbers.
In a statement emailed to TechCrunch, BoAt said it was investigating the matter but did not disclose specifics.
At BoAt, safeguarding customer data is our top priority,” the company said.
The brand, however, postponed its public listing plans later, after seeing a slowdown in the public market.
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