AXS and TikTok Join Forces to Offer Global Ticket Sales for Live Events
Tiktok said today that it has partnered with ticketing company AXS to sell tickets for events worldwide.
Users in these regions can tap on the events highlighted in videos or on artists’ profiles to buy tickets through AXS.
TikTok had signed a similar deal with Ticketmaster for U.S.-based events in 2022, and expanded the partnership in 2023 to sell tickets in 20 more countries.
The short-video platform said it will let certified artists promote their live events by adding AXS event links to their videos, and sell tickets via an in-app ticketing feature.
Last October, TikTok onboarded Tickets.com as a partner to sell passes for its first live music event.
